Management Analytics Group
Actionable Analytics for Management

Alan brings a unique vision and insight to the database work MAG offers its clients, helping to steer creative, strategic and tactical efforts to success. Alan has worked for both large and small companies and several not-for-profit organizations.

As a direct result of his database marketing work, Alan has invented a high-performance (patent-pending) statistical analysis tool to enhance customer/patron acquisition and retention. It out-performs any tool previously used for this purpose. When other techniques have done all they can, this new analysis tool can find yet-undiscovered market segments.

Alan is co-author of the well-regarded book, Desktop Database Marketing, and has written many articles for direct marketing trade journals such as Target Marketing magazine, DM News and Catalog Age magazine. Alan's newest book, Data-Driven Business Models has just been released.and has already been adopted as the text book for marketing classes at New York University, Boston University and the University of Kansas.

Alan previously worked with J. Schmid & Associates, a leading catalog development company. He teaches marketing classes at the University of Missouri/Kansas City and at the University of Kansas Edwards Center. He has also lectured at New York University.

Alan earned an M.B.A. from the Bloch School of Business at the UMKC, with an emphasis in Direct Marketing.  He also earned a Professional Certificate in Nonprofit Fund Raising through the Midwest Center for Nonprofit Leadership at the Bloch School of Public Administration.  He holds a bachelor’s degree in Industrial Management from the Krannert School of Management at Purdue University.