Management Analytics Group
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The Product And Customer Activity Review (PACAR) report is useful for aligning advertising, sales and marketing efforts with target market areas, both nationally and locally. It is also useful for determining potential market populations based upon travel times to a store location. Making Flat Sales Take Off Fast and Discovering What Customers Really Want are success stories that describe how these reports can quickly reveal ways to boost sales and profits.
The PACAR reports are another of The Fast Fix basic-level reports that both help you know what your customers "look like" and also reveal data problems before they interfere with subsequent reports. Profiling - Seeing Customers in New Ways tells you more about them.
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