Management Analytics Group
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Customer Location And Activity Map (CLAM)
Report Example
The Customer Location And Activity Map (CLAM) reports are useful for aligning advertising, sales and marketing efforts with target market areas, both nationally and locally. They are also useful for determining potential market populations based upon travel times to a store location. Pulling Ahead From Behind The Pack and Discovering What Customers Really Want are examples of how these reports provide an immediate payback.
The CLAM reports are another of The Fast Fix basic-level reports that both help you know what your customers "look like" and also reveal data problems before they interfere with subsequent reports. Profiling - Seeing Customers in New Ways tells you more about them.
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