Data Mining Business Intelligence

The Resource Library:
 White Papers, Webinars and Articles

These "plain English" resources explain exactly how Management Analytics Group uses the data you already have to boost sales, profits and returns on investment.

Call us at (913) 381-0256 or contact us if you don't see something that responds to your specific interest.  We love to answer questions!
ON-24® WEBINARS presented by John Trewolla, Principal Advisor
An illustrated management-level overview of how simple data-driven tools turn the data you already have into gold in the bank.
A more technical presentation that explains exactly what steps to take to turn the data you already have into gold in the bank.
"HOW-TO" WHITE PAPERS
U-Turn Tools - Performance Turnaround Tactics Learn how to turnaround sagging financial performance with these fast-acting remedies.
Database Marketing from 40,000 feet
A “high altitude fly-by” overview of database marketing for the
non-technical decision-maker.
Data Mining - Turn Your Data Into Bank Deposits Learn how to use some simple and easy data mining tricks to put more money into your bank.
Good Questions Generate Great Results Learn what questions to ask to make better marketing decisions -- and how to get useful and practical answers.
Breakeven Analysis - Knowing When to Stop Learn how to set a campaign budget that keeps revenues above costs.
What is a Management Analytics Database? Learn what makes a Management Analytics Database different from "CRM" and "Contact Management" systems.
What's Goes Into a Management Analytics Database? Learn what data goes into a Management Analytics Database and what insights and knowledge you can get out of it.
Data Hygiene - Database Bullets to Dodge Learn how good data hygiene saves money and boosts campaign response rates, ROI, sales and profits.
List Processing - The Fastest Way to Boost ROI Learn how list processing cuts costs and boosts response rates to save money and improve Return on Investment ("ROI").
Profiling - Seeing Customers in New Ways Learn why this simple way to look at your customers in new ways should be your first step in boosting sales and profits.
Segmentation - Finding Your Best Customers Learn how RFA outperforms RFM in identifying your best customers and helping you find more profitable customers.
Life Time Value - The Numbers Lead The Way Learn how LTV Segmentation launches effective marketing strategies.  This simple calculation tool makes it easy to do.
Clustering - A Dynamic Difference Learn why dynamic clustering is often better thant using static clusters and how dynamic clustering can save you money.
Retention - Closing the Back Door Learn how to spot customers (and profits!) who are drifting away in time to keep them from leaving through the "back door".
Prediction - Finding Gold in the Data Learn how predictive modeling finds gold buried in the data you are already have in your accounting and production systems.
ABT Analysis - The Super Model! Learn what to do when the easy improvements have already been achieved and it's time to go after the "high-hanging fruit."
Campaign Tracking - Success Into the Future Learn how to use data-driven campaign tracking to light the path to improved profits and more effective sales strategies.
Cross-Selling - The Fast Way to Raise Revenues Learn how to boost sales quickly by discovering established customers who are likely to buy additional product lines.
Media Merit - Making Smart Media Buys Learn how to decide which media channel deserves most of your marketing investment.
Consultants - Getting Your Money's Worth Learn how to choose a database marketing consultant that is right for you... and be sure that you get your money's worth
PUBLISHED ARTICLES
Mining for Creative Ideas Learn how to use your customer data for more than mailing list and offer development.
Show Me The Average
 Learn why RFA "RFAverage " can be a much more useful tool than RFM "RFMonetary".
14 Steps to Building a Marketing Database Learn why the most successful, profitable marketing databases are part of a business modeling process.
Selling to Both Businesses and Consumers Learn about the similarities and differences between businesses and consumers and how to market to them.
Segmentation Secrets Learn about 19 useful little-known "Rules of Thumb" for finding profitable customers.
Trade Secrets Learn how reviewing marketing data over time can reveal some powerful insights.
Leverage Your CRM Data For Profits Learn how to get real value out of your CRM system investments.
Visual RFM: Segmentation You Can See Learn how to use Visual RFM to see the "big picture" of your customer base all at once.
New Times Call for New Tools: RFA & ABT Learn how RFA Segmentation and ABT Analysis expands upon traditional RFM to keep up with today's shifting markets.
Acquisition Costs Across Different Media Learn how to avoid letting acquisition cost mislead your decisions about what media mix is best for your situation.
What They Don't Tell You About Data Mining Learn why successful data mining projects are led by marketers, not IT staff, and how to avoid common pitfalls
Enhancement -- Plain or Fancy Learn the difference between ZIP and HOUSEHOLD data overlays for modeling and when to use each.
Using Lifetime Value to Prospect Learn how much you can spend to acquire a new customer and still expect to make a profit.
People Smarts Learn how data-driven marketing tools can give decision makers the insights they need to make better decisions.
Marrying Technical and Marketing Skills Learn how marketing directors and top management can best work with database marketing consultants.
Put the Horse Before the Cart Learn how effective segmentation of existing customers is the result of goals, strategy, and research working together.
How to Create and Use an Attrition Model Learn when to do all you can to keep a customer -- and when you should let them go.
Fix Attrition to Improve Prospecting Make sure your "prospecting problem" isn't really an attrition problem in disguise.
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